Diego Preciado is a Colombian entrepreneur based in South Florida, with a distinguished track record in the real estate, insurance, and property management sectors. He is the founder and CEO of Potential Property Group, which includes Potential Property Realty, PPG Insurance, and Potential Property Management—three companies that work synergistically to provide comprehensive solutions for buyers, investors, and property owners throughout the state.

An industrial engineer by profession and a licensed insurance broker, Diego brings a strategic and structured vision to the group’s growth. His background is further enriched by culinary studies at Le Cordon Bleu, a skill he applies exclusively in his personal life, where cooking serves as a space for enjoyment and creativity shared with family and friends.

The growth of Potential Property Group—which now boasts over 120 agents—has been made possible thanks to a strong life and business partnership with his wife, Carolina Preciado, a real estate broker and a cornerstone of the company. Together, they have built not only a business but also a corporate culture focused on shared leadership, talent development, and opening doors for new entrepreneurs. Several agents who began under their guidance have gone on to start their own businesses, a reflection of the group’s spirit of collaboration and mentorship.

Father to Natalia and Nicolás, Diego balances his professional life with a deep commitment to family. For him, true success is not only measured by business growth, but by the ability to build as a team, leave a meaningful legacy, and create value for those around him.